![](http://fr.web.img4.acsta.net/medias/nmedia/18/78/66/73/19823779.jpg)
Need more than two protagonists - i.e. people in the background
colour scheme - blue
text - white sans-serif
tagline - "three unsolvable cases one unique detective" - something similar - enticing, makes the audience want to watch
torch light coming from behind them - in EVERY photo
- Shadows or bright lights, don't let us see everything, covering up, wanting to reveal - no trust
![](http://www.gotchamovies.com/sites/default/files/sherlock_series_tv_poster_by_marrakchi-d5bcpfa.jpg)
Buildings in the background compliment the characters role
Sets an idea of setting
- stars names, lead on the left of frame
- text - sans serif - tacky - similar to promotional poster 1
Benedict Cumberbatch - side on - dominating the frame
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