DVD conventions
- age classification
- tagline - to draw attention
- matching font - relate to other products
- image of protagonist
- hierarchy of importance (most famous actor will stand out more)
- Blurb on the back -brief description of what crime drama is about
- bonus features - inside information about the episode/s, crew and director
- production company - audience may recognise company from other products therefore indicates genre
- directors name - audience may recognise director - assumptions
- screen grabs - gives audience an insight to the episode/s
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